Predicting The Future Of Cloud Service Providers

47% of marketing departments will have 60% or more of their applications on a cloud platform in two years. 
When asked which Value-Added Reseller (VAR) is most likely to win their enterprises’ business for a significant hosting project, the majority said IBM IBM +0.32% (18%) followed by Microsoft MSFT +0.58% (11%), Amazon (8%) and Dell (7%).

Database (57%), e-mail (54%) and business applications (ERP, CRM & industry-specific apps) (49%) are the three leading application hosting investments enterprises will be making in the next two years.

These and other insights are from Beyond Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service Providers (66 pp., no opt-in) a report providing valuable insights into the Managed Service Provider (MSP) and Cloud Service Provider (CSP CSPI -2.53%) landscape. The study was conducted by 451 Research LLC and commissioned by Microsoft. Despite being vendor-sponsored, this study provides several useful take-aways on the broader MSP and CSP marketplace. Please see the first pages of the study for more on the methodology.

Key take-aways include the following:

  • Enterprises’ highest expectations when moving to hosted services or cloud computing is gaining improved technology quality on platforms and applications (22%), helping to grow the business (18%), improved availability and better business service (13%). The following graphic analyzes the expectations enterprises have when moving to the cloud. (Read More)