Why e-Recycling Sales is SO Hard
Whether you are the owner of an electronics recycling business or a sales person selling services, you know full well how excruciating the sales process can be. Is it really different from any other sales process? The answer is a resounding “YES!”.
E-recycling presents a host of challenges for even the savviest sales professional. This post marks the first in a series identifying some of the hurdles unique to the e-recycling industry and offering tools and strategies that can be used to overcome them. We invite you to post your both your frustrations and your successes.
How is prospecting for e-recycling sales different? For the purposes of this post, let’s focus on enterprise sales. Some of the challenges unique to this industry are:
- Narrowing down your field of prospective buyers
- Finding the right contact
- Gathering intelligence for an effective ‘warm’ call or e-mail
- Narrowing the Field of Buyers
Unlike most other products or services, virtually every single company, organization and person out there is a potential consumer of e-recycling services. Everyone has electronics so everyone has electronics to recycle. With the world as such a huge oyster, where should you begin? (Read More)